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These guidelines were created by Philippe Schroeder - an independent UX Designer & Researcher on Responsible Technology. Born out of the realization turned frustration of malicious design patterns in technology that drive addictive and anti-community behaviors, these guidelines are intended as new ways to approach design choices when designing digital products and services to be more aligned with humane goals and values.
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Technology should be designed to enhance and enrich real life, recognizing that genuine human experiences, emotions, interactions, and connections occur in the physical world. The time and attention users spend with digital tools must be treated with utmost mindfulness. The goal should always be to minimize the time and attention users need to devote to digital interfaces, ensuring that these tools serve as efficient aids rather than distractions. Digital experiences should never compromise the quality of real-life interactions and experiences. By prioritizing real-world engagement and ensuring digital tools augment rather than detract from it, technology can foster a healthier, more balanced relationship between the digital and physical realms.
Technology should be designed to empower users by mitigating human weaknesses, rather than exploiting them. When designing technology, we should avoid using design patterns that intentionally leverage mental heuristics or biases. Instead, we should strive to support users in becoming aware and overcoming cognitive limitations and biases. For instance, technology can help users break free from information bubbles by encouraging them to seek out and engage with diverse and contradictory opinions. Such an approach helps to align technology with the goals of people and societies, prioritizing user well-being and community bonds, and steering clear of manipulative practices.
Technology should be designed with a commitment to sustainability, taking into account its systemic impact on all stakeholders. Before launching any digital product, it is essential to consider its potential effects on the environment, economy, and social cohesion. Sustainable design ensures that technology does not harm the planet, disrupt economic stability, or undermine community bonds. Additionally, it must be inclusive, ensuring that no members of the community are excluded or disadvantaged. By prioritizing sustainability, technology can contribute to a more equitable, resilient, and harmonious society, balancing innovation with responsibility.
Technology should be designed in alignment with democratic principles, ensuring transparency, accountability, and user empowerment. Users must be informed about the information collected from them and how algorithms function. Clear explanations of how personalization works and how algorithms make decisions, should be provided. Additionally, technology should convey the uncertainty inherent in algorithms, avoiding the false impression of infallibility. By showing nuance and providing context, technology can foster a more informed and critical user base. Crucially, users should have the ability to influence and contest decisions made by technology that affect them, ensuring that their voices are heard and respected. This approach promotes a more transparent, fair, and participatory digital environment.
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While the principles are currently informed by countless books, articles, and podcasts, as well as what’s important to Philippe personally, the goal is that these guidelines become a community-informed project. If you have any feedback, or want to make contributions, please reach out to [email protected].
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